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金融研究  2025, Vol. 545 Issue (11): 96-114    
  本期目录 | 过刊浏览 | 高级检索 |
ESG新闻舆情如何影响企业   非效率投资行为——基于信息和情绪双重视角
何青, 庄朋涛, 夏琴, 琚望静
南开大学金融学院, 天津 300350
How Does ESG News Sentiment Affect Corporate Inefficient Investment Behavior? A Dual Perspective of Information and Sentiment
HE Qing, ZHUANG Pengtao, XIA Qin, JU Wangjing
School of Finance, Nankai University
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摘要 媒体在资本市场中兼具信息传递与情绪传染双重功能。基于公司治理与行为金融理论,本文构建“信息—情绪”双路径分析框架,系统考察ESG新闻舆情对企业非效率投资的作用机制。结果表明:(1)整体上,ESG新闻舆情与企业非效率投资行为呈显著正向关系,即趋向正面的ESG新闻舆情会加剧企业非效率投资;(2)ESG新闻舆情的信息效应通过缓解信息不对称抑制了企业非效率投资,而情绪效应则通过激发投资者情绪与管理者乐观预期,加剧了企业非效率投资;(3)在ESG子维度中,公司治理类新闻舆情的影响最为显著;(4)在非国有企业、高资本密集行业、管理自主性较强、管理者风险偏好较高以及市场约束不足(如分析师关注度较低、卖空压力较弱)等情境下,ESG新闻舆情对企业非效率投资的加剧效应更加显著。本文拓展了ESG新闻舆情的研究视角,揭示了其对企业投资行为的“双刃剑”效应,为完善信息中介治理、规范ESG传播机制及推动企业可持续发展提供了理论依据。
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何青
庄朋涛
夏琴
琚望静
关键词:  ESG  媒体舆情  非效率投资  过度投资    
Summary:  Environmental, Social, and Governance (ESG) has become a critical indicator for assessing corporate sustainable development ability. Investors and regulators increasingly rely on third-party information channels, such as media coverage and ESG ratings, to compensate for deficiencies in corporate ESG disclosure. Compared with ESG ratings, which often suffer from time lags and oversimplification, media reports are more timely and richer in content. However, they also inevitably contain subjective judgments and emotional tones introduced by journalists and editors. This dual nature grants ESG news sentiment both an “information transmission” and an “emotional contagion” function in capital markets, making its impact on corporate investment decisions and underlying mechanisms a meaningful academic issue.
Drawing on corporate governance theory and behavioral finance theory, this study develops a dual-path “information-emotion” analytical framework to examine the effect of ESG news sentiment on corporate inefficient investment. From the perspective of corporate governance, information asymmetry and agency problems are key drivers of inefficient investment; from the perspective of behavioral finance, investor and managerial sentiment may also distort investment decisions. Based on these theoretical underpinnings, two pathways are proposed: (1) the information effect, whereby ESG news sentiment mitigates information asymmetry, improves financing conditions, and strengthens monitoring mechanisms, thereby restraining inefficient investment; and (2) the emotion effect, whereby the timeliness and narrative features of ESG news amplify market optimism and managerial cognitive bias, leading to investment expansion and intensified inefficiency. While these two effects may theoretically offset each other, in practice the emotional effect tends to dominate due to its immediacy, contagion, amplification, and accumulation.
To test the theoretical framework, this study uses a sample of China Shanghai and Shenzhen A-share listed firms from 2013 to 2023. ESG news sentiment scores are obtained from the Datago ESG News Quantitative Sentiment Database, and combined with financial data and indicators of inefficient investment for empirical analysis. The findings are as follows: (1) Overall, ESG news sentiment is significantly and positively associated with corporate inefficient investment, indicating that more favorable sentiment intensifies inefficient investment. This result holds under various robustness checks. (2) Mechanism analysis reveals that the information effect reduces inefficient investment by alleviating information asymmetry, whereas the emotional effect exacerbates inefficiency by stimulating investor sentiment and managerial optimism. Specifically, ESG news sentiment does not induce managerial opportunistic behavior but primarily operates through cognitive bias. (3) Sub-dimension analysis shows that governance-related news sentiment has the strongest effect, highlighting the close linkage between governance issues and investment efficiency. (4) The intensifying effect of ESG news sentiment on inefficient investment is more pronounced in non-state-owned enterprises, capital-intensive industries, firms with weaker organizational inertia, managers with higher risk preference, and in environments with weaker market constraints (e.g., lower analyst coverage and reduced short-selling pressure).
This study makes three key contributions to the literature. First, at the theoretical level, it innovatively incorporates ESG news sentiment into the framework of inefficient investment research, proposing and validating the dual-path “information-emotion” mechanism. This approach advances beyond prior studies that treated ESG as a uniformly positive factor and uncovers its “double-edged sword” role in capital markets. Second, from a research perspective, this study differentiates itself from broader media sentiment research by focusing specifically on ESG-related news, a subset of soft information, and by distinguishing between the mechanisms of information transmission and emotional contagion, In doing so, it provides new empirical evidence for understanding the role of media sentiment in investment decision-making. Third, at the practical level, the findings offer implications for regulators, firms, and investors. Regulators should promote standardized ESG disclosure, enhance media oversight, and establish sentiment governance mechanisms to prevent emotion-driven investment distortions; firms should avoid catering to short-term sentiment, strengthen governance capacity, and pursue rational decision-making; investors should remain vigilant against amplified sentiment effects and make prudent investment decisions based on fundamentals to avoid misjudging firm value amid market fluctuations.
Keywords:  ESG    Media Sentiment    Inefficient Investment    Overinvestment
JEL分类号:  D22   G31   M14  
基金资助: * 感谢匿名审稿人的宝贵意见,文责自负。
通讯作者:  庄朋涛,博士研究生,南开大学金融学院,E-mail: zmweifang@163.com.   
作者简介:  何 青,管理学博士,教授,南开大学金融学院,E-mail: heqing@nankai.edu.cn.
夏 琴,博士研究生,南开大学金融学院,E-mail: xiaqin77@163.com.
琚望静,博士研究生,南开大学金融学院,E-mail: jwj240498@163.com.
引用本文:    
何青, 庄朋涛, 夏琴, 琚望静. ESG新闻舆情如何影响企业   非效率投资行为——基于信息和情绪双重视角[J]. 金融研究, 2025, 545(11): 96-114.
HE Qing, ZHUANG Pengtao, XIA Qin, JU Wangjing. How Does ESG News Sentiment Affect Corporate Inefficient Investment Behavior? A Dual Perspective of Information and Sentiment. Journal of Financial Research, 2025, 545(11): 96-114.
链接本文:  
http://www.jryj.org.cn/CN/  或          http://www.jryj.org.cn/CN/Y2025/V545/I11/96
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