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Abstract After the international financial crisis in 2008 the problem of consumers' lacking financial literacy and its serious consequences have attracted the attention of policymakers around the world. In recent years, there is a growing interest on consumer financial literacy and financial education in the literature. This paper discusses the existing consumer finance literacy theory and measurement methods, and with the nationwide collection of consumer financial literacy survey data, builds consumer financial literacy index using method of factor analysis. We pointed out that China's consumer financial literacy is at a moderate level. In addition, through the multiple linear regression analysis of the impact of financial literacy factors, we found that the education level, income, occupation, age and geographical were significantly related to consumer financial literacy score. And on this basis, we put forward the corresponding policy recommendations: first, we must actively promote the integration of financial knowledge into the national education system, the second is to design targeted financial literacy promoting programs based on different characteristics of specific financial consumer group, the third is to pay attention to the region differences, considering strengthening the policy tilt and efforts to areas where people have the lowest level of financial literacy.
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Received: 23 October 2017
Published: 29 October 2018
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